Of TV brand building and branding a TV channel

MUMBAI: One spoke about the evolution of a TV brand while the other extrapolated on the branding of a new channel, but both instances have in their own right, shaped the television scenario in India in the last one year.

SET India CEO Kunal Dasgupta outlined the success story of the award winning and much lauded Jassi Jaissi Koi Nahin marketing campaign, right from viewer insight research to flash mob marketing - a unique example of an Indian TV show marketed aggressively from day one. Turner India's Orion Ross and Arnab Chaudhuri, on the other hand, took the assembled audience through the various stages of the Pogo logo evolution, its channel IDs and brand image.

In his presentation, Dasgupta recounted how the channel, perceived as a 'me too' channel till a year ago, undertook an eight-city study to understand the contemporary woman and found that

- women want a successful life
- today's woman is a strategist
- she's competitive
- she's aspirational
- she's looking for an alternative to kitchen politics on TV shows

Sony had the advantage of being the first market where the original Latin American Betty La Fea would be recreated, as Jassi... The marketing tasks at hand, according to Dasgupta, were fueling curiosity, creating hype, building an image and taking care to conceal the character of Jassi till the launch of the show. A 360 degree approach, which included the intrigue approach, a testimony approach and a character approach were tried as well as various interactive marketing techniques employed.

The gambit, says Dasgupta, worked. Jassi has fetched Sony four million new viewers in the general entertainment category, while the slot sampling too has grown by 300 per cent in the last one year. The TVRs, naturally, have also shot up by over 300 per cent, he says. On the marketing front, the Jassi ringtone was downloaded by 300,000 cell phones.

Jassi today, apart from being the channel driver, is also the unofficial mascot of the channel, invited to host fashion shows and feted at various events. The story of a conventional plot, well executed, says a happy Dasgupta.

Ross and Chaudhuri, who spoke about the evolution of Pogo, elaborated how they moved from animated figures to using real children in the channel ids. The duo spoke about their use of four colours used for the logo, the shift from the use of pogo sticks to bouncing alphabets in the letters and the way the brand identity was created for a channel that was completely new in the Indian market.

Home Decor Products Available with RCM

RCM has a range of home decor and gifts products which are made from very good companies and manufactured by RCM.

You need to experience the products at RCM to feel the pleasure of RCM.

HOME Decor and Gifts products.

WWW.RCMBUSINESS.COM

VISIT : WWW.RCMBUSINESS.COM

RCM - Commision Plan

RCM - Commision Plan

Total Commission Slab 5000 x 10.0% 10,000 x 12.5% 20,000 x 15.0% 40,000 x 17.5% 70,000 x 20.0% 1,15,000 x 22.5% 1,70,000 x 25.0% 2,60,000 x 27.5% 3,50,000 x 30.0%		Commission Slab on Repurchase Upto 2,499 = 20% 2,500 = 21% 5,000 = 22% 10,000 = 23% 20,000 = 24% 40,000 = 25% 70,000 = 26.5% 1,20,000 = 28% 2,00,000 = 30%

Note:-1. Commission slabs are for you & your group's repurchase which will be added to the total business for the purpose of deciding your total commission slab.
2. Benefit of above difference commission will be given to only those distributors who have their own repurchase in the same month .

Commission is calculated on the basis of total business of your group. You get net commission after deducting the commission of your down line groups. This can be understood by a hypothetical example.


Joining Business of Group A
95,000 B.V.
Repurchase of Group A
66,000 B.V.
Joining Business of Group B
45,000 B.V.
Repurchase of Group B
50,000 B.V.
Self Purchase
5,000 B.V.

--------------------
Total Business Volume
2,61,000 B.V.

--------------------

Your Group total commission
Joining Business 1,40,000 x 27.5%=38,500
(On the basis of total 2,61,000)
Repurchase 1,21,000 x 28%=33,880 72,380
Less: Commission of Group A
Joining business 95,000 x 22.5%=21,375
(On the basis of total 1,61,000)
Repurchase 66,000 x 25%=16,500 (-)37,875
Less: Commission of Group B
Joining business 45,000 x 20%=9,000
(On the basis of total 95,000)
Repurchase 50,000 x 25%=12,500 (-)21,500
Your Net Commission RS.13,005

Note:-1. Your total group business is a sum of you and all your down line business.
2. Repurcahse in self code in the same month is compulsory to earn commission.
3. This is a hypothetical example. Commission can vary on the basic of actual figures of business.

Royalty
One down line's Other down line's Royalty on First
group business group business group business

More than 3,50,000 B.V. More than 1,15,000 B.V.
2%
More than 3,50,000 B.V. More than 1,40,000 B.V.
2.5%
More than 3,50,000 B.V. More than 1,70,000 B.V.
3%
More than 3,50,000 B.V. More than 2,10,000 B.V.
3.5%
More than 3,50,000 B.V. More than 2,50,000 B.V.
4%
More than 3,50,000 B.V. More than 3,00,000 B.V.
5%
More than 3,50,000 B.V. More than 3,50,000 B.V.
6%

* Royalty will be calculated on difference basis and distributor shall be entitled for royalty of achieving business as per above table and fulfillment of conditions as mentioned hereunder, distributor have to :-
1. Purchase RCM Products for minimum 1500 B.V. in every month.
2. Take minimum 2 meetings every month and minimum 27 in a year as assigned by the company. In the absence of assignment the distributor shall take meetings after obtaining the approval from the company.
3. Attend minimum 1 LDP in every three months.
4.Any other condition for which company deemed to be beneficial in the interest of business as a whole.

This can be understood by this hypothetical example:-

Total Royalty 6,00,000* 6% = 36,000/-
Less Royalty of A 4,00,000* 3% = 12,000/-
Net Royalty = 24,000/-

Leadership Bonus

On reaching 30% commission slab with minimum
70,000 B.V. in second leg Rs.2,000/- Monthly
Royalty achievers with 2 to 6% royalty Rs.4,000/- Monthly

Note:- Those who are getting Leadership Bonus will have to buy RCM products, monthly as follows.
30% Slab 750 B.V.
2 to 6% Royalty 1,500 B.V.

Leadership bonus will be payable from second month of qualifying the required slab.
Maximum one bonus will be given in on time.
Leadership Bonus will be applicable on continuation of business to the same level.

RCM - Marketing Plan

RCM - Marketing Plan

The best part of this concept is that you do not have to do anything different from what you have been doing till now. All you are required to do is to purchase RCM Products(Business Kit) and get your registration through internet. And from then onwards, use RCM Products, because :-

1. You are getting best quality at reasonable price.
2. No chance of duplicate goods.
3. It also provide a source of income.

After using the product and feeling satisfied with quality and concept you can share your views with your friends and relatives. This way they will also start using the products and so on. Thus the company does not require any advertisement or middlemen for selling its products. The amount saved will be distributed between you and the people who associate to the company because of you. Day by day as your group will expand your income will also increase.

Company distributes upto 30% Performance bonus, upto 6% royalty and on qualification, upto 4% technical bonus and upto 1% leadership bonus on total *Business Volume.

Business Volume is the actual value on which all the calculations for commision is done. It may be equal or less than M.R.P.
There are four ways to get Income in RCM Business:

1. Purchases for self requirement.
2. Purchases by your down liners.
3. Retailing by you or your down liners.
4. Business kit purchased by new distributors.

RCM - Way To Economic Freedom

WELCOME TO THE JOURNEY OF SUCCESS >>>

Welcome to RCM Business! You will find that your decision to join RCM Business has been your best step towards happy and prosperous life. Lacs of families are already enjoying economic freedom and a better life style. This business not only provides you an opportunity to earn but also a golden chance to develop value based business. Moreover this business gives you a chance to develop your personality.

RCM Business has been set up by Fashion Suitings Pvt. Ltd., Bhilwara (Rajasthan) belonging to the reputed Chhabra Group, engaged in textile business since 1977. The group has entered into it's own production in 1986 and at present it's annual capacity is 3 crore meter suitings. Thus it stands among top five in india in suiting manufacturing.

In August 2000 RCM Business started at very small scale. Gradually it developed from every aspect and now it stand as biggest multi level marketing company with more than 60 lacs distributors, more than 70 depots, more than 5000 pickup centers and more than 300 products. Company not only expanded its product range and distribution center but also have given priority to upgrade technology and make complete system online. For the purpose of high quality education, company has given emphasis on quality literature and education system.

Now in every corner of country RCM meetings and seminars are organized. Quality education material are also available in the form of CDs, cassettes and books. To update distributors with current information monthly RCM Times is also published. RCM Business has made remarkable progress and has grown up in multi dimensions.

Good quality products and best services to consumer constitute the company's objectives. This clearly demonstrates that the group is genuinely concerned and dedicated to the overall progress of distributors and shall be bringing out more quality products to enhance their business volume.